HR Generalist

Newport News, VA

At C&F Enterprises Inc. we strive to learn, improve, and serve every day. From our customers to our employees, we have been a business partner of choice in our community for over 40 years. Representing many different brands, we are proud to offer home decor that can showcase your personal style in every room of your home. At C&F Enterprises Inc. We are looking for individuals who enjoy a team-oriented environment, can demonstrate individual resourcefulness with an entrepreneurial spirit - the foundation of our success! We hope you will decide to join our family of dedicated employees.

JOB PURPOSE

The HR Generalist provides hands-on human resources support to two warehouse and distribution facilities, partnering with site leadership, supervisors, and employees to promote a safe, productive, and engaged workforce. This role supports the full employee lifecycle, including recruitment, onboarding, employee relations, performance management, HR compliance, and workforce development.  This position will also work closely with the HR Team to contribute to companywide HR projects and initiatives.

A key focus of the position is Training & Development and Organizational Development, including the coordination and delivery of employee training, leadership development, supervisor coaching, onboarding programs, and initiatives that strengthen organizational effectiveness, employee engagement, and retention. The ideal candidate is a proactive, approachable HR professional who can balance day-to-day HR operations with initiatives that build employee and leadership capabilities.

DUTIES AND RESPONSIBILITIES

Training & Organizational Development

  • Coordinate, develop, and facilitate employee training programs across both warehouse locations, ensuring consistency in content, delivery, and effectiveness.
  • Manage new-hire orientation and onboarding programs, including company policies, workplace expectations, safety awareness, and role-specific training coordination.
  • Partner with leadership to identify training needs, skill gaps, and development opportunities for hourly employees, team leads, supervisors, and managers.
  • Support the development of frontline leaders through supervisor training, coaching, performance management guidance, and employee relations education.
  • Assist in developing individual development plans, career progression opportunities, cross-training initiatives, and succession planning activities.
  • Coordinate annual and ongoing training requirements, maintain training records, monitor completion, and communicate outstanding requirements to managers.
  • Support organizational development initiatives related to employee engagement, retention, communication, change management, and culture improvement.
  • Identify opportunities to standardize HR practices and training resources across both facilities.
  • Promote continuous learning, accountability, teamwork, and a culture of continuous improvement.

Recruitment & Workforce Planning

  • Partner with warehouse leaders to identify staffing needs and support workforce planning for hourly, administrative, and supervisory positions.
  • Coordinate recruiting, candidate screening, interviews, selection, and pre-employment processes.
  • Support timely hiring and onboarding to meet operational staffing requirements.
  • Build relationships with local recruiting resources, schools, workforce development organizations, and staffing partners as appropriate.

 Employee Relations & Performance Management

  • Serve as a trusted resource for employees and leaders regarding HR policies, workplace concerns, and employment practices.
  • Provide guidance on employee relations matters, conflict resolution, performance concerns, attendance, and corrective action.
  • Conduct or support workplace investigations, document findings, and recommend appropriate follow-up in accordance with company policies.
  • Coach supervisors on effective communication, employee recognition, accountability, and consistent policy application.
  • Support performance review processes, goal setting, feedback, and performance improvement plans.
  • Promote a positive employee experience and encourage open communication between employees, supervisors, and HR.

HR Operations & Compliance

  • Administer HR processes related to employee records, job changes, onboarding, offboarding, leave administration, and employment documentation.
  • Maintain accurate and confidential employee files and HR information systems.
  • Support compliance with applicable federal, state, and local employment laws and company policies.
  • Partner with safety and operations teams to support workplace safety training, incident follow-up, and compliance initiatives.
  • Coordinate required employment notices, documentation, and reporting.
  • Assist with benefits education, employee questions, and coordination with the benefits team.
  • Ensure consistent application of HR policies and procedures across both warehouse locations.

Employee Engagement & Culture

  • Support employee engagement initiatives, recognition programs, communication efforts, and retention strategies.
  • Partner with site leaders to identify workplace issues and implement practical solutions.
  • Assist with employee surveys, feedback sessions, and action planning.
  • Promote a respectful, inclusive, and team-oriented workplace.
  • Participate in site meetings and employee events to maintain visibility and accessibility to employees across shifts.
  • Identify opportunities to improve communication, employee morale, and collaboration between departments.

Continuous Improvement

  • Identify opportunities to streamline HR processes, improve consistency, and enhance the employee experience.
  • Support continuous improvement initiatives that align workforce capabilities with warehouse operational goals.
  • Maintains a focus for self and team on continuous learning that will enhance skill sets and growth opportunities

Demonstrates a commitment to C&F Enterprises, Inc. core values

The position responsibilities outlined above are in no way to be construed as all encompassing

Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

SKILLS

Strong oral and written communication skills

Strong interpersonal and organizational skills

Ability to handle multiple priorities

Strong attention to detail

Ability to take initiative and analyze issues independently.

Ability to perform under deadline pressure

Ability to maintain the highest level of integrity, professionalism, fairness and confidentiality in all aspects of job performance

QUALIFICATIONS

Bachelors’ degree in human resources, Organizational development, business administration or related field and/or equivalent

5 years HR generalist experience, required with data, analysis trends and reports history

Working knowledge in federal and state employment law, compensation, recruitment, benefits and leave of absences laws

Highly proficient in Microsoft Suite-Outlook, Word, Excel and PowerPoint required

Experience with Rippling HRIS, preferred

THIS IS AN ONSITE POSITON- Successful candidate must be able to work on site within Hampton Roads region.

PHYSICAL REQUIREMENTS

  • Sitting, Standing, Walking
  • Lifting, raising or lowering an object from one level to another (includes upward pulling)
  • Carrying, pushing or pulling office items up to 10 lbs.
  • Prolonged use of computer involved; use of hands and finger coordination; Specific vision abilities required by this job include close vision, distance vision. Color vision, depth perception and ability to adjust focus.  

BENEFITS:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Employee assistance program
  • Flexible Spending Account
  • Health savings account
  • 401(k) and 401(k) matching
  • Company paid life insurance and long-term disability insurance
  • Voluntary Life Insurance
  • Voluntary Short-Term Disability
  • Paid time off

Note:     

The successful candidate must be able to pass a pre-employment background check and drug screening.

All applicants are required to successfully complete a background check and drug screening as part of the pre-employment process. Applicants must be authorized to work in the United States at the time of application and must not require sponsorship now or in the future.

C&F Enterprises, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, and promoting qualified applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local law. If you are an individual with a disability and require a reasonable accommodation during the recruitment process, please contact hr@cnfei.com.

***No Recruiters/Agencies Please***